Two Headshots and an Event: Prepping and Planning for Photoshoots
Communicating with your client by phone or by a video platform is a great way to resolve challenges to yours and the client’s satisfaction.
In this bonus episode, I present the foundations for three upcoming photos shoots and some of the challenges I’ve encountered in the planning stages including pricing. This gets to the core of why I started this podcast. These are the obstacles and the challenges that many photographers, particularly new photographers come up against-challenges that seemingly come out of nowhere despite having strategies and systems in place.
It’s important to realize that you can always, and I do mean always, come up with a resolution to the immediate problem, and then work on a more permanent solution. You’ll hear this when I talk about working with Laurie and finding an immediate solution that worked in her favor to the cost of an on-location photoshoot. In another example, the client also wanted on-site or on-location photos, but questioned the cost. we agreed that for now, the classic in-studio headshot would suffice: it was in her budget and she would have her headshot photo rather quickly. I let her know that in the future, she may want to consider a branding package. I informed her that my all-inclusive (no session fee) smallest package would provide her with three retouched photos and 25 edited photos of her business for a fee of $900.
Again, it’s important to work with your client to find a mutually beneficial solution even when the benefit to you may not be immediate.
Highlights from this week’s episode:
{4:58} I brought this to her attention and it's also a good thing for you to keep in mind, and that that in this current time of COVID or post-COVID, so much business is done digitally, and of course, online that the traditional headshot, while it maintains its place, it's just one in a series or it should be just one in a series of photos, if your workflow of your business requires or if your business is enhanced, I should say, by potential clients seeing you not just in your business, but outside of your business, a little bit more casual, in the community, or with family.
{11:53} Her degree of concern about freezing in front of the camera really made a mark with me. And it essentially told me that my primary work with this young lady will be getting her to be comfortable in front of the camera and getting her to relax.
{52:19} So the takeaway here is to price appropriately for your business and to sustain your business. Even if you do not have a studio, don't cheapen yourself by lowering your prices because it actually works against you. You're either going to get people who are going to see you as that cheap photographer…because you cannot sustain any business even a freelance business on $50 headshots.
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